This is Muscle & Spine

At Muscle & Spine we’re on a mission to simplify muscle and spine health for everyone on their own time and in their own space. We show people how to take control of their own physical wellbeing using professionally selected products and tools.

And you know what? This work is important, because with back pain prevalence affecting over 90% of the population we all could use a little help sometimes. We believe life is a little bit better when we invest in our own self care.

Humble beginnings

Muscle & Spine was established in 2020 during some of the most trying months of the pandemic. A time when in-person treatment was not easily accessible for most. Our own patients were in need of home care advice, but often lacked the tools necessary to be maximally effective in their self care treatment at home. So, we started with a list of the most effective exercises and techniques used in our clinic to determine what patients would require to perform these at home. We personally searched and tested many products on the market and eventually developed our own selection of what we deemed the best. The result: patients are better able to maintain their outcomes between treatments on their own when they are empowered with the right tools and knowledge. Several years later our efforts have been confirmed by the many patients in our clinic providing extremely positive feedback about our products. Muscle & Spine Shop was born out of the desire to bring our expertise nationwide.

Professionally selected

Each and every product is professionally selected by our CEO and chiropractor with a background in kinesiology and personal training to suit specifically designed home exercises that are maximally-effective based on years of clinical experience.

Founding member

Meet Dr. Adam Martynuik. Adam started his journey into health as a personal trainer while attaining a Kinesiology degree at the University of Western Ontario. While working as a trainer, kinesiologist and physiotherapy assistant he continued to earn his doctorate at the Canadian Memorial Chiropractic College.

Moving to Collingwood right out of college Adam started his first practice at the age of 27. He was the first practitioner in the area to operate a practice out of a fitness facility blending chiropractic, soft-tissue release and principles of strength and conditioning.

Fast forward over a decade and Dr. Martynuik has built a thriving practice in a competitive healthcare market helping thousands of patients along the way suffering with spine and related muscle pain through his endless drive, enthusiasm, experience and passion for healthcare.

With over two decades of experience delivering health and fitness services, operating, marketing and maintaining a busy clinic he is looking to pass on his approach to customers nationwide through his products and videos.

This is Muscle & Spine

Humble beginnings

Professionally selected

Founding member

what your body deserves